Hermes Appeal to Younger Consumers Through Digital Marketing

The Hermes Birkin range has been a huge hit over the years, even since it was first welcomed into the fashion world, prices have soared over the years. When Hermes was first established, they appealed to middle aged women, affluent individuals who had wealth. However, over the years the younger generation has started buying these products. How did a well-established brand for upper class women appeal to the younger generation?The first way Hermes related their products to the younger generations was through the exposure it received from celebrity endorsements and press. Young women look up to celebrities, when they see their favourite celebrityholding the luxury brand it has helped push the products to  Replica Hermes Jewelry the younger market. As a result, it has strengthened the brand image to the young generation.The Hermes handbags have become a symbol of wealth and good taste, whether you buy the Hermes Kelly bag or Hermes Birkin, whatever your ages there has been appeal to all generations. Another way Hermeshas appealed to the younger generation is that they are constantly tweaking their marketing campaigns to be in line with current trends. The French label has recently marketed their silk scarves to younger consumers through digital marketing. Using every tool in marketing, they have enabled the brand to become well known over the internet. The iconicHermes scarfis now being targeted to 20 and 30 year olds,whereas the scarf was previously targeted to affluent,middle-aged consumers. A digital advert targeting young love has successfully won the hearts of the younger generation.The film is vibrant,colourful, and fun. You can see the beautiful scarf range decorated in the video, the use of vibrant colours are visualised in the décor, which complement the surrounding settings.This shows the powerful nature of both digital marketing and how it has helped brands appeal to different age groups. High-end fashion brands have adapted and embraced technology and new methods of marketing to ensure they are not missing exposure. Hermès is one of many luxury brands using social media to raise brand awareness. They understand the importance of digital marketing to gain popularity with the younger generations. The aim of this particular social film was to target younger audiences. To help strengthen the brand name amongst younger consumers, those who may have not heard of Hermes before.A beautiful love story that can relate to the younger audience with the use of Hermes scarf being a subtle existence in the video. The Hermes brand has used digital marketing in a great way to reach out to the younger generations, those who may have not known of the brand. Other luxury brands have also added social media to strengthen their brands image. our site